Marketing Analysis & Reporting
Stratum’s marketing performance metrics provide the insight you need to …
- Target the right prospects and customers
- Use your promotional monies more effectively
- Select the best channels for your marketing campaign initiatives
- Better identify opportunities to increase sales and growth
- Achieve your category management objectives
Relevant Stratum Marketing Analysis & Performance Management Articles
A Strategic 8-Step Approach to Successful Business Intelligence Deployments
![](https://www.silvon.com/blog/wp-content/uploads/2024/06/iStock-1789946932-M.jpg)
Harnessing Data Analytics to Fuel Business Growth
![](https://www.silvon.com/blog/wp-content/uploads/2024/04/Analytics-300x169.jpg)
The Benefits of Integrating Operational Reports with Strategic Analytics
![](https://www.silvon.com/blog/wp-content/uploads/2024/04/iStock-609035892-300x200.jpg)
The Advantages of Using Self-Service Business Intelligence (BI) Tools
![](https://www.silvon.com/blog/wp-content/uploads/2024/03/iStock-1480239219-300x200.jpg)
How to Successfully Onboard a New Business Intelligence & Reporting Solution
![](https://www.silvon.com/blog/wp-content/uploads/2024/01/iStock-1536191188-M-300x195.jpg)
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
![](https://www.silvon.com/blog/wp-content/uploads/2023/09/iStock-1363405922-300x148.jpg)
Cascading KPIs To Drive Business Performance
![](https://www.silvon.com/blog/wp-content/uploads/2023/09/iStock-1387135660-300x225.jpg)
5 Balanced Scorecards for Manufacturers
![](https://www.silvon.com/blog/wp-content/uploads/2023/04/Balanced-Scorecard.jpg)
The Value of Linking KPIs with KRIs
![](https://www.silvon.com/blog/wp-content/uploads/2023/02/iStock-1205495822-300x200.jpg)
Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone
![](https://www.silvon.com/blog/wp-content/uploads/2020/09/iStock-530270455-300x200.jpg)
Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools
![](https://www.silvon.com/blog/wp-content/uploads/2019/05/DataViz-2-150x150.jpg)
5 Attributes Of An Effective KPI System
![](https://www.silvon.com/blog/wp-content/uploads/2016/12/iStock-1386672443-300x188.jpg)
Defining KPIs That Are Optimal For A Manufacturing Business
![kpis-measure-success](https://www.silvon.com/blog/wp-content/uploads/2016/10/KPIs-Measure-Success-250x149.jpg)
KPIs: The Basics & Why Non-Financial Metrics Matter
![](https://www.silvon.com/blog/wp-content/uploads/2016/10/iStock-1018441516-300x188.jpg)