Marketing Analytics & Reporting
Stratum’s marketing performance analytics provide the insight you need to …
- Target the right prospects and customers
- Use your promotional monies more effectively
- Select the best channels for your marketing campaign initiatives
- Better identify opportunities to increase sales and growth
- Achieve your category management objectives
Download the Stratum Marketing Performance Management Brochure
The Definitive Guide to Defining & Delivering Effective Key Performance Indicators (KPIs)
If you're looking to gain more knowledge about the meaning of Key Performance Indicators (KPIs), the value they can offer to your business, how to plan and collaborate around them and so much more, download our recently published guide to KPIs.
Relevant Stratum Marketing Analysis & Performance Management Articles
How CPG Brands Can Harness the Power of POS Data
For Greater Product Performance Visibility
and Improved Sales & Demand Planning
Consumer Packaged Goods (CPG) manufacturers operate in an increasingly competitive environment, where the ability to access and analyze timely, accurate data can make or break a company’s …
Is Your Data Ready for AI and Analytics?
A recent Deloitte survey found that 51% of CEOs consider data challenges the primary obstacle to generating business value with analytics and Artificial Intelligence (AI).
Clean, accurate and reliable data is essential to turning AI and analytics into powerful assets that …
A Strategic 8-Step Approach to Successful Business Intelligence Deployments
Management's ability to consistently make timely and accurate business decisions—at both strategic and operational levels—is extremely influential in determining whether the company surpasses, or gets surpassed by, competitors. Yet for too many business executives, decision making is often …
Harnessing Data Analytics to Fuel Business Growth
Data stands as the cornerstone of the global economy, offering significant leverage to businesses poised for expansion. However, data alone lacks intrinsic value. Without analytical tools and methodologies, navigating through vast amounts of data can be overwhelming. Nonetheless, …
The Benefits of Integrating Operational Reports with Strategic Analytics
Today's business applications are capturing, processing, and storing unprecedented volumes of data. Systems like ERP are at the heart of this data deluge, tracking everything from sales and financials to manufacturing and supply chain operations. But this data abundance …
The Advantages of Using Self-Service Business Intelligence (BI) Tools
In today's data-driven business environment where the volume of business data is constantly expanding, it's crucial for companies to emphasize effective data management and analysis through business intelligence (BI). BI tools are instrumental in enabling businesses to …
How to Successfully Onboard a New Business Intelligence & Reporting Solution
The right business intelligence and reporting software can significantly enhance business outcomes by giving decision makers greater visibility and insight into sales and operational performance. But getting your whole team psyched up to use and get the most value out of …
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to find ways to aggregate their business information and quickly understand it. And that involves putting the ability to analyze data into the hands …
Cascading KPIs To Drive Business Performance
The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking high-level objectives with departmental objectives and KPIs to create a clear line of sight from the top …
5 Balanced Scorecards for Manufacturers
The balanced scorecard is a powerful tool for helping companies improve their performance. It provides a clear and concise way to measure progress towards strategic goals, and it helps to align the efforts of all employees with the organization's strategy.
We always recommend to …
The Value of Linking KPIs with KRIs
In today’s post-COVID era, emerging risks will continue to impact many areas. Government, healthcare, and pharmaceuticals will likely maintain a focus on strengthening their pandemic risk assessments. Other industries will focus on developing or enhancing their risk …
Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone
There’s no doubt. Power BI is powerful. It’s highly visual. And on a self-service level, it packs a real punch in letting business analysts and other advanced users build simple reports and visually appealing dashboards from live data sources. Excel’s a real powerhouse, too, …
Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools
There’s a lot of interest in data visualization tools like Power BI right now, and rightfully so. These products make it very easy for business analysts and others to create eye-catching dashboards that highlight key business performance information from ERP systems and other …
5 Attributes Of An Effective KPI System
In my two most recent blog posts on Key Performance Indicators, I covered The Basics of KPIs and Why Non-Financial Metrics Matter and How to Define KPIs That Are Optimal For A Manufacturing Business. Today's post addresses the five most important things that a KPI system …
Defining KPIs That Are Optimal For A Manufacturing Business
Defining effective Key Performance Indicators (or KPIs) that are optimal for a manufacturing business doesn’t have to be difficult so long as you realize what information will and won't help you determine how your company is meeting its goals and objectives, and that you …