Customer Analysis & Reporting
Stratum's customer analysis component provides the customer insight you need to
- Identify your most valuable customers
- Group these customers based on purchasing behavior and other attributes
- Target them with promotions designed to increase loyalty and revenue.
- Measure customer satisfaction and buying behavior.
Download the Stratum Customer Analysis & Performance Management Brochure
The Definitive Guide to Defining & Delivering Effective Key Performance Indicators (KPIs)
If you're looking to gain more knowledge about the meaning of Key Performance Indicators (KPIs), the value they can offer to your business, how to plan and collaborate around them and so much more, download our recently published guide to KPIs.
Relevant Customer Analysis & Performance Management Articles
How Manufacturers Can Leverage AI & Analytics For Strategic Decision-Making
Across the globe, manufacturing businesses are navigating economic uncertainties with increasing sophistication. Critical to guiding them through today’s fluctuating markets is…
Harnessing Data Analytics to Fuel Business Growth
Data stands as the cornerstone of the global economy, offering significant leverage to businesses poised for expansion. However, data alone lacks intrinsic value. Without analytical tools and …
The Benefits of Integrating Operational Reports with Strategic Analytics
Today's business applications are capturing, processing, and storing unprecedented volumes of data. Systems like ERP are at the heart of this data deluge, tracking everything…
The Advantages of Using Self-Service Business Intelligence (BI) Tools
In today's data-driven business environment where the volume of business data is constantly expanding, it's crucial for companies to emphasize effective data management and…
How to Successfully Onboard a New Business Intelligence & Reporting Solution
The right business intelligence and reporting software can significantly enhance business outcomes by giving decision makers greater visibility and insight into sales and o…
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to find ways to aggregate their business informati…
Cascading KPIs To Drive Business Performance
The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking high-level…
Supporting S&OP with Stakeholder & Supply Chain KPIs
KPIs are essential in S&OP as they provide a quantitative framework for gaining visibility, aligning efforts, supporting decision-making, and driving continuous improvement a…
How to Define a Performance Measurement Strategy
While clearly important in today’s constantly changing business environment, so many companies continue to struggle with how to measure and improve their performance – grappl…
5 Balanced Scorecards for Manufacturers
The balanced scorecard is a powerful tool for helping companies improve their performance. It provides a clear and concise way to measure progress towards strategic goals, and it helps…
The Value of Linking KPIs with KRIs
In today’s post-COVID era, emerging risks will continue to impact many areas. Government, healthcare, and pharmaceuticals will likely maintain a focus on strengthening their pa…
Using Analytics To Address Supply Chain Challenges
Supply chain challenges stemming from the pandemic and other global events continue to plague manufacturing and distribution companies. Logistics disruptions, production delay…
Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone
There’s no doubt. Power BI is powerful. It’s highly visual. And on a self-service level, it packs a real punch in letting business analysts and other advanced users build simple …
Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools
There’s a lot of interest in data visualization tools like Power BI right now, and rightfully so. These products make it very easy for business analysts and others to create eye-cat…
Value of Analytics for Wholesale Distributors
Analytics can help wholesale distributors maximize profits, but it isn’t just about gaining insights from the data. It’s only those distributors who use the data to reveal where the inefficiencies are (and then act on fixing these problem areas) that truly thrive. Thanks to…