Marketing Metrics

How CPG Brands Can Harness the Power of POS Data

For Greater Product Performance Visibility and Improved Sales & Demand Planning   Consumer Packaged Goods (CPG) manufacturers operate in an increasingly competitive…

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Is Your Data Ready for AI and Analytics?

A recent Deloitte survey found that 51% of CEOs consider data challenges the primary obstacle to generating business value with analytics and…

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A Strategic 8-Step Approach to Successful Business Intelligence Deployments

Management’s ability to consistently make timely and accurate business decisions—at both strategic and operational levels—is extremely influential in determining whether the company…

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Harnessing Data Analytics to Fuel Business Growth

Data stands as the cornerstone of the global economy, offering significant leverage to businesses poised for expansion. However, data alone lacks intrinsic…

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The Benefits of Integrating Operational Reports with Strategic Analytics

Today’s business applications are capturing, processing, and storing unprecedented volumes of data. Systems like ERP are at the heart of this data…

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The Advantages of Using Self-Service Business Intelligence (BI) Tools

In today’s data-driven business environment where the volume of business data is constantly expanding, it’s crucial for companies to emphasize effective data…

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How to Successfully Onboard a New Business Intelligence & Reporting Solution

The right business intelligence and reporting software can significantly enhance business outcomes by giving decision makers greater visibility and insight into sales…

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4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting

As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to…

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Cascading KPIs To Drive Business Performance

The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking…

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5 Balanced Scorecards for Manufacturers

The balanced scorecard is a powerful tool for helping companies improve their performance. It provides a clear and concise way to measure…

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